Many people suffer of poor oral health and hygiene. Most residents brush their teeth with leaves or with poor quality, affordable toothpaste. This leads to the insurgence of cavities and abscesses, usually by the third decade of life.
To address the challenge, H4O conducted a feasibility study in 2015 which pointed out the opportunity of supplying a toothpaste 100% made in Madagascar. Therefore, H4O has created a social enterprise entirely managed by a team of local women to produce Tsara Tsiky – a medicated toothpaste with fluoride. Tsara Tsiky is the cheapest toothpaste on the Malgasy market. Revenues generated by the sale of the toothpaste cover both the costs of raw materials and salaries for women employed, guaranteeing profit that is entirely reinvested in H4O’s WASH projects.
Ultimately, this project is contributing to increased women’s economic empowerment and financial resilience of H4O.